Website maintenance · flat-priced or subscription

A web team that thinks with you, not just for you.

For one specific request, a flat quote lands in a day and the work delivers within the week. For ongoing work, the monthly subscription handles small fixes inside 48 hours. Before any work starts, the team checks whether the task as asked is the best one to do, and suggests a smarter version when it is not.

Flat one-off or subscription Same team, same memory Hands-off for the owner
Site fixes Active · 22 hours from request to live
M
Can we make the contact form gold? Saw it on a competitor site.
DR
Sure. Quick thought first, gold catches the eye but tends to lower how many people actually fill the form. Want us to put both versions up for a week, see which one gets more contacts, and keep the better one?
M
Yeah, go for it.
DR
✅ Both versions are live, half the visitors see each. The numbers and a recommendation come Monday.
Done 22 hours · Both versions live · Active subscription
Why owners get stuck

Three ways to get a website tweak done, and two of them are bad.

Owner-operated service businesses end up choosing between a freelancer who disappears, an agency that slow-walks the fix, or hourly billing that punishes every clarifying conversation. The subscription is built so the small fixes that move the business actually get done, and the bigger ones get a clear plan and number before any commitment.

Freelance and hourly agency

Hourly billing on the meter, freelancers who go quiet, and quotes that take a week.

  • Hourly billing on every revision, every clarifying call, every email
  • Freelancers who disappear mid-task, agencies who slow-walk a fix to fill the retainer
  • A new quote and a new conversation for every small change
  • Different person on every job, with no memory of the last one
  • No accountability for the outcome, only for the hours billed
  • A growing to-do list, because nothing under two hours is worth the back-and-forth
A meter on every conversation. The model is built around hours, not the work, so the small fixes that move the business never get done and the big ones get padded.
Subscription web team

Flat monthly fee, one team that knows the site, work delivered inside 48 hours.

  • Flat monthly fee, no meter and no per-task quotes for the work that fits the subscription
  • Same team across every request, with full memory of what was done and why
  • A short second-look note on every request that would benefit from one, before any work starts
  • Send tasks by chat or email, see the change on a private preview, approve, and it goes live
  • Pause anytime when the to-do list is empty, resume when there is work again
  • The site, the login info, and everything built for it stays with the business, every day of the year
A team that earns its keep on the work, not the hours. The model is built around results and a steady cadence, so the small fixes get done the same day, and the bigger ones get a clear plan and number before any commitment.
What the team handles

Six categories of work, all on the same flat subscription.

The categories below cover the work owner-operated service businesses actually need on their sites month over month. Anything that fits inside is part of the subscription, and anything bigger gets scoped honestly before the work starts.

01 / Quick fixes & tweaks

The small things that pile up, knocked out same day.

Broken contact forms, a mobile menu that does not open, a wrong phone number in the footer, a button that needs to be amber instead of gray, a wrong social-media preview image. The kinds of fifteen-minute jobs every owner has on the to-do list and never gets to. Most of these are done the same day, whether on Active subscription or as a quick one-off project.

Same-day fixNo quote neededPhone + desktop
02 / New pages

Service pages, location pages, special-offer pages.

A new service page for the seasonal offer, a city-specific page for Google search, a landing page for the next ad campaign, a thank-you page that books the next appointment. Built to match the existing site, written so Google and ChatGPT can read it cleanly from the first day.

Service + location pagesLanding pages for adsAI-search ready
03 / CRM, calendar, and lead-routing connections

Connect the website to the systems that run the business.

Form submissions sent into HubSpot, Acuity, Jobber, Zoho, or whatever the business already uses. Bookings synced both ways with Google Calendar. Leads routed by service area, by service type, or by time of day. Direct connections for anything else the team runs.

HubSpot + Acuity + JobberGoogle Calendar syncLead routing
04 / Speed and search-friendly cleanup

Faster site, friendly to Google and ChatGPT, smooth on phones.

Images load when they need to, not all at once. Fonts kept light, slow background code that holds up the page cleaned out, the hidden tags Google and ChatGPT read kept up to date, and old links pointed where they should go. The kind of work that makes Google and the AI engines treat the site as serious, and makes phone users actually wait for it to load.

Speed + phone-friendlySearch-friendly tagsOld links cleaned up
05 / Two-version tests, conversion improvements

Two versions go live, the better one stays.

Button placement, shorter forms, hero headlines, pricing-page layouts, where the reviews show. Two versions go live, half the visitors see each one, and after a week the better one stays. The second-look posture matters most here, because what was asked for and the version that actually wins are often two different things.

Buttons + formsHero + pricing layoutsBetter version stays
06 / Platform moves, recovery, and clean-ups

Off the old platform, onto something the team can actually run.

Outdated WordPress plugins eating the site, a Webflow build the original designer never finished, a Squarespace template that hides the booking flow, a hacked site that needs a clean recovery. Platform moves get a clear plan and a flat number on day one, then run under a steady cadence after that.

WordPress + WebflowShopify + SquarespaceRecovery + cleanup
What 90 days of steady cadence does

From a slow, leaking site to one that earns its keep.

The example below tracks one HVAC business over 90 days on the Active subscription. Eleven tasks done, three new service pages, two two-version tests, a CRM connection, and a mobile cart fix that had been sitting on the to-do list for nine months.

Day 0
Page load
7.4s
Form completion
12%
Mobile cart
broken
Calls from forms
8 / mo
A site that loaded slow, leaked half its leads on mobile, and ate phone calls before they happened.
Day 90 · 11 tasks done
Page load
1.4s
Form completion
31%
Mobile cart
fixed + tested
Calls from forms
24 / mo
A site running on a steady cadence of fixes and improvements, with three new service pages, two two-version tests, and a CRM connection live.
Onboarding · turn-key

From kickoff to a steady cadence, in three days.

The first task starts on day one and the first fix lands on day three. By day thirty the cadence is steady, with a short monthly summary covering what changed, what the numbers did, and what is queued next.

Day 1 · Onboarding
01
Access + first task

A chat thread or shared inbox to send tasks to, plus the first task already started.

What happens
  • Access to the site, the platform, the analytics, and the ad accounts
  • A chat thread or a shared inbox set up to send tasks into
  • The owner sends the first task, the team replies with a quick second-look note when it helps
  • First task starts the same day, with a delivery target inside 48 hours
Day 3 · First live
02
Working cadence

The first fix lands on a private preview, then on the live site after a quick approval.

What happens
  • First task ready on a private preview link, with a short video or note explaining what changed
  • Owner approves, the change goes live
  • The next task starts immediately, pulled off the to-do list
  • Email and chat by default, with calls only when a request needs one
Day 30 · Steady cadence
03
Monthly summary

A short summary of what was done, what changed, and what is queued next.

What happens
  • Eight to fifteen tasks done in the first month, depending on size
  • Monthly summary with what changed, what the numbers did, and what is next
  • Quarterly site health check (speed, search-friendly tags, link cleanup)
  • Owner can pause anytime when the to-do list is empty, resume when there is work again
Honest pricing

A flat price for one project, or a subscription for ongoing work.

Single project is where most owners start, with a flat number quoted on the request and no subscription afterwards. Active is the subscription option for sites with ongoing work month over month, with the same team and full memory of what was done. End either one anytime, and the site stays with the business no matter what.

Subscription
Active
$1,500 /mo

One task at a time, 48-hour delivery target, same team across every request. For owners with ongoing work month over month.

  • 1 task in progress at a time, the to-do list can be as long as needed
  • 48-hour delivery target on most tasks, same-day on quick fixes
  • Send tasks by chat, email, or a shared board
  • Same team across every request, full memory of what was done
  • Pause anytime when the to-do list is empty
  • The site, the logins, and everything built for it stays with the business

The first task can be free, no commitment, for owners who want to test the partnership before booking a single project or a subscription.

Ready to test it

Send the task that has been sitting too long.

The first task is on us, no commitment. Common ones are a broken form, a slow page, a mobile menu glitch, or a missing CRM connection. Turnaround under 48 hours, with a quick second-look note if the request would benefit from one.

Send a free first task
Free first taskUnder 48 hoursNo commitment
Common questions

Questions owners ask before subscribing.

One specific page, fix, or connection, with a flat number quoted on the request and a delivery date in the same reply. Most one-off projects land between $400 and $1,200 depending on the size of the page or fix. The first project gets the same second-look note when the request would benefit from one. No subscription afterwards, no automatic renewal, and the site stays with the business after the work is done.
For sites with ongoing work month over month, Active runs at $1,500 a month with one task in progress at a time and a 48-hour delivery target on most tasks. The team works through the to-do list one item at a time, with full memory of every previous task. Pause anytime when the to-do list is empty, and the site stays with the business if the subscription ends.
Each new request gets its own flat quote, with no obligation to start a subscription. Some owners take three or four single projects before deciding the subscription would be simpler, and others stay on single projects forever. Both paths stay open, and switching between them is just a conversation.
Anything that needs more than a week of focused back-end work, trademark or legal work, paid-ad campaign management, brand identity creative, and long-running roadmap projects. If a request lands in that bucket, the team flags it on day one and writes it up as a separate project, with a flat number and a delivery date.
Yes, almost any platform works: WordPress, Webflow, Shopify, Squarespace, custom builds, even older sites the original developer left behind. The first request starts with a quick look at the platform, so any limitation is on the table before any work begins.
Quick fixes are done the same day on the Active subscription. Single-project work delivers in three to seven days from quote approval. Larger requests like new pages and connections also land in three to seven days. Anything past that gets a clear plan and a flat number before the work starts, with a delivery date.
The business does, every day of the year. The site, the login info, the files, and the publishing account stay with the business. If the subscription ends or the project finishes, ownership does not change and nothing gets pulled. The handoff is a one-page summary of what is where.
When a request comes in, the first reply often asks whether the request as written is the best path to the goal, before any work starts. Sometimes a different fix gets to the same outcome cheaper, faster, or with a clearer measurable lift. The chat at the top of the page is a real example. Owners who want pure execution still get pure execution, and the second-look note is offered, not forced.
Free first task · under 48 hours

Send us a free first task.

Drop a quick description of the task and the website, and within one business day the team replies with the plan and a second-look note when the request would benefit from one. The fix is done inside 48 hours, free, with no commitment to the subscription afterwards.

  • 1Send a quick description of the task: what is broken, what should change, or what should be added.
  • 2A short reply confirms the plan and adds a quick second-look note when the request would benefit from one.
  • 3The fix is done inside 48 hours, on a private preview or directly live, depending on the task.

Send the first task

Leave the basics, and within one business day the team replies with the plan and the timeline. The task description fits in the email back-and-forth.

About one business day to respond · no contracts · the site stays with the business