Custom website design · for service businesses

A new website, built fast, found everywhere, in every language.

A custom-designed website that loads fast on every phone, ranks in Google and gets cited by ChatGPT, and reads in English, Spanish, and any other language the customers speak. Built in three to five weeks, with the search and conversion stack baked in from day one.

Live in 3-5 weeks Content written for you SEO + AEO ready from day one Hosting on us, every month
sunbluepool.com
Summer 2026 · Now booking

Hallandale Beach’s favorite swim club.

Book a tour → Browse programs
★ 4.9 · 312 reviews Open · 6am to 9pm
Why DIY website builders fall short

A template ships pretty. It almost never ships found, fast, and converting.

Most service-business websites started life as a template, with a logo dropped on top and a small set of edits made over a weekend. The result looks fine on the homepage, breaks somewhere on the phone, never gets quoted by AI search, and freezes the day the friend who built it stops returning calls. A custom website design ships found, fast, and converting from day one.

DIY website builder

A template the friend chose, with a logo dropped on top.

  • A template every other small business in town also picked
  • Mobile layout that works for the homepage and breaks on every other page
  • Page-speed scores that scare Google away on day one
  • Schema and structured data missing, so ChatGPT and AI search can never quote it
  • English-only, even when half the customers speak Spanish first
  • No clear path to update or improve, so the site freezes the day it launches
A site that exists, but does not work. Templates look pretty on the homepage, then quietly fall apart on the rest. Found, fast, and converting at the same time is what makes a site earn its keep, and templates rarely deliver all three.
Custom website design

A site built for the business, ready for search, ready for the customer’s phone.

  • Custom design that looks like the business, not like a template
  • Mobile-first layout, perfect on every page on every phone
  • Page-speed and Core Web Vitals tuned to score 95 and up out of the gate
  • Schema.org and structured data on every page from launch, so Google and ChatGPT can read the facts
  • Native English and Spanish out of the box, with other languages added on request
  • A clear path for ongoing improvements, with the same team available month over month
A site that brings in customers, every day, every device, every language. Custom website design pays back the day it goes live, because the search engines, the AI tools, and the phone users all find what they came for.
What is in the build

Six things every service-business website needs to do.

Custom design, mobile-first layout, page-speed tuned to 95 or higher, Schema and structured data on every page, multilingual ready out of the box, and lead-generation forms connected to the systems the team already runs. The work below is what gets built into every Foundation and Premium site.

01 / Custom design

A site that looks like the business, not like a template.

Layout and visual language built for the specific business, not pulled from a stock template. The hero, the navigation, the page rhythm, the typography, the photography placement, all designed so the site reads as a real, considered business and not as a builder kit. Owners review the design before any code is written.

Custom layoutBrand-aligned typographyOwner reviews design first
02 / Mobile-first, every page

Perfect on every phone, on every page, day one.

Most service-business customers visit on a phone, and most templates only work on the homepage. Every page is built mobile-first, tested across the phone sizes that actually show up in the analytics, and the booking and contact buttons stay reachable on every screen.

Mobile-first designTested on real phonesBooking always reachable
03 / Page speed and Core Web Vitals

Fast on the first visit, on every page, on every device.

Images that load when they need to, fonts kept light, the slow background code that holds up the page cleaned out before launch. Core Web Vitals scores above 95 on mobile, the same kind of speed Google rewards in search results and that phone users actually wait for.

Core Web Vitals 95+Fast first visitPhone-friendly
04 / SEO, AEO, and GEO ready

Found by Google, cited by ChatGPT, from day one.

Schema.org and structured data on every page, sitemap and robots.txt set up cleanly, redirects mapped from the old site, content written so AI engines can quote it as the answer. The site lands ready for traditional Google search, for AI Overviews, and for the citation-based ranking ChatGPT and Perplexity use.

Schema + structured dataSitemap + redirectsAEO + GEO ready
05 / Multilingual, English and Spanish included

Same site, every visitor, every language.

Native English and Spanish included on the Premium tier, with hreflang and Spanish-language SEO set up so the right version shows up in the right search. Other languages, including Portuguese, Haitian Creole, and Russian, can be added on request, with the same care for native voice and search-engine handling.

EN + ES includedPT, HT-Creole, RU on requestNative-voice translation
06 / Built for lead generation

Every page knows what it is asking the visitor to do.

Service pages drive to a booking, location pages drive to a call, blog posts drive to a follow-up form. CRM and calendar connections wired in on the Premium tier, so the leads land in the system the team already runs. Forms with confirmation messages, spam protection, and direct routing to the right inbox.

Booking + contact formsCRM + calendar connectionsLead routing
Speed proof

Lighthouse 95 and up, on the day the site goes live.

Every build gets tuned for Core Web Vitals before launch, with the targets above on mobile. The same speed Google rewards in search rankings, the same speed phone users actually wait for, and the same speed AI engines treat as a serious site worth quoting.

PageSpeed Insights · Mobile
sunbluepool.com
98
Performance
100
Accessibility
100
Best Practices
100
SEO
Core Web Vitals
LCP Largest Contentful Paint 1.4s Good
INP Interaction to Next Paint 92ms Good
CLS Cumulative Layout Shift 0.02 Good
Multilingual, every visitor

Same site, every language the customers speak.

Native English and Spanish included on Premium, with hreflang and Spanish-language search engine optimization set up so the right version shows up in the right search. Portuguese, Haitian Creole, Russian, and other languages can be added on request, with native-voice translation handled by people, not by an auto-translate widget.

Same site, every visitor
ENESPTHT
English
Summer 2026 · Now booking
Hallandale Beach’s favorite swim club.
Book a tour →
Español
Verano 2026 · Reservas abiertas
El club de natación favorito de Hallandale Beach.
Solicita un tour →
Português
Verão 2026 · Reservas abertas
O clube de natação favorito de Hallandale Beach.
Agendar uma visita →
Kreyòl
Ete 2026 · Rezèvasyon kounye a
Pi pi pi bon klèb naje nan Hallandale Beach.
Rezève yon vizit →
Build · turn-key

From kickoff to live, in three to five weeks.

Discovery in week one, design and build running in parallel through the middle weeks, and launch in the final week. Owners review the design before any code is written, and the build runs on a private preview link the owner can watch every step.

Week 1 · Discovery
01
Kickoff + content

A short kickoff call, then the content and the site map come together.

What happens
  • Kickoff call to walk through the business, the customers, and the goals
  • Site map and page list locked, so everyone knows what is being built
  • Content collected and written, with the team helping where useful
  • Branding, colors, and visual references picked together
Weeks 2-3 · Design + build
02
Design + build in parallel

The design lands first, then the build follows on a private preview.

What happens
  • First design lands in week two, owner reviews on a private link
  • One round of design changes, with the same care on every page
  • Build starts as soon as the design is approved, on a private preview link
  • Mobile pass on every page, with real-phone testing before launch
Weeks 4-5 · Launch
03
Live and found

The site goes live, with search and analytics ready from the first hour.

What happens
  • Final review, content polish, and a launch checklist signed off
  • Site goes live, with search engines notified and analytics live from hour one
  • Old site redirects mapped, so existing search rankings carry over
  • A short owner walkthrough, plus a one-page summary of what is where
Honest pricing

Foundation for the basics, Premium for multilingual and integrations.

Foundation covers a 5 to 6 page English site with the full search and conversion stack at $6,000, where most service businesses start. Premium covers an 8 to 12 page multilingual site with CRM and calendar connections, plus AEO and GEO setup, at $12,000. Both include free hosting for as long as the team works with the business, and the site stays with the business no matter what.

One-time build
Foundation
$6,000

A 5 to 6 page English site with the full search and conversion stack. Where most service businesses start.

  • Custom design, owner-approved before any code is written
  • 5 to 6 pages: home, services, about, contact, plus one or two service pages
  • Mobile-first layout on every page
  • Core Web Vitals tuned to 95+ out of the gate
  • Schema.org structured data, AEO and GEO ready
  • Free hosting included as long as the team works with the business
  • Live in three to four weeks

The exact tier depends on the page list and the languages needed. The flat number for the specific build comes back with the quote within one business day.

Ready to start

A new website, built fast, found everywhere, in every language.

Book a 30-minute kickoff conversation. We walk through the business, the customers, and the goals for the new site, and within one business day a flat quote and a launch timeline come back.

Get a flat quote
30-minute kickoffLive in 3-5 weeksFree hosting included
Common questions

Questions owners ask before booking the build.

Foundation runs three to four weeks from kickoff to launch. Premium runs four to five weeks because of the extra pages and the multilingual setup. Discovery happens in week one, design and build run in parallel in weeks two and three, and launch lands in the final week. Owners review the design before any code is written, so there are no surprises.
English is included on every build. Spanish is included on Premium, with hreflang and Spanish-language search engine optimization set up so the right version shows up in the right search. Portuguese, Haitian Creole, Russian, and other languages can be added on request, with native-voice translation and the same search engine setup. The same site serves every language, with one URL per language and no separate platforms to maintain.
Yes. Page speed and Core Web Vitals get tuned during the build, with images that load when they need to, fonts kept light, and the slow background code that holds up the page cleaned out before launch. The target is a Lighthouse Performance score of 95 or higher on mobile, the kind of speed Google rewards in search results.
It is set up to. Schema.org structured data, sitemap, robots.txt, and clean redirects from the old site are all part of the build. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are part of Premium, with the first round of citations placed at launch so AI engines have a reason to cite the business from day one. Ongoing AI search visibility work runs on a separate retainer.
Hosting is on the team, every month, for as long as the business works with us. That covers the server bill, the SSL certificate that keeps the site secure, daily backups, and a fast U.S.-based delivery network so pages load quickly anywhere in the country. No domain renewal fees, no SSL bill, no backup add-on, and no surprise invoices for the things most agencies break out as separate line items. If the relationship ever ends, the team helps move the site to any other host the owner picks, with no charge for the handoff.
The business does, every day. The site, the login info, the files, the domain, and the publishing account stay with the business. Hosting stays free as long as the team works together, and the site is portable to any platform if the relationship ever ends. The handoff is a one-page summary of what is where.
No. The team writes everything: the home page, the service pages, the about page, the booking flow, every page in every language. The owner gets a short fifteen-minute conversation to walk through the business in plain language, and from there the team drafts every word. Content for additional languages is handled by native speakers, not by automatic translation. The owner reviews each page once before it goes live, with edits as small or as detailed as the owner wants. No content homework, no blank-page anxiety, nothing for the owner to write.
Yes, on the Website Maintenance subscription or on one-off projects. Foundation and Premium include the build itself, plus a quick polish pass after launch. Ongoing work like new pages, two-version tests, content updates, and citation building runs on a separate subscription that picks up the moment the build is done.
A one-page site or a small fix can be done as a flat-priced one-off project starting at $400. The Foundation Build at $6,000 is for a multi-page site with the full search and conversion stack. Owners with a tight budget often start with a one-off project there and grow into a Foundation Build later.
Free quote · 30-minute kickoff

Get a flat quote for your new website.

Drop a few details about the business, the current site if there is one, and the languages the customers speak. Within one business day, a written quote with the page list, the design timeline, and a flat number for the Foundation or Premium tier comes back. No commitment until the quote is approved.

  • 1A short call to walk through the business, the customers, and the goals for the new site.
  • 2Within one business day, a written quote with the page list, the design timeline, and a flat number for the Foundation or Premium tier.
  • 3On approval, kickoff happens the same week, with the new site live in three to five weeks.

Get a flat quote

Leave the basics, and within one business day a flat quote and a launch timeline come back. The page list and language choice fit in the email back-and-forth.

About one business day to respond · no contracts · the site stays with the business